Qs)I assume, for one thing, that there is a broad measure of agreement Essay

Qs)I assume, for one thing, that there is a broad measure of agreement that principles of justice should be chosen under certain conditions. (Rawls) Is it a f - Essay Example One of such greatly influential political philosophers of the twentieth century was John Rawls, who is thought by many to be the most important political philosopher of his time in the whole English-speaking world. More specifically, Rawls, influenced by such liberal and legal theorists as Isaiah Berlin and Herbert L. A. Hart, is widely known as the author of the almost revolutionary work "A Theory of Justice" (1971) in which he erased disciplinary lines and elaborated views which resurrected the academic interest to political philosophy. In fact, Rawls obtained the unique position among modern political philosophers as he is often referred to by politicians and in the courts. One of the main achievements of Rawls was his formulation of the two famous principles of justice as a proper solution of problems of distributive justice, which is preoccupied with determination of justice in the field of the allocation of goods and benefits within a society (Talisse, 2001, pp.3-22). However, there is a criticism of the approach of Rawls which, among other things, claims that Rawls cannot prove all the assumptions on which he builds his theory of justice. Let us take a closer look at the Rawls` principles of justice, and try to see whether the mentioned objection to Rawls constitutes a fatal one for his theory of justice. The main task of Rawls` "A Theory of Justice" was to offer a satisfying interpretation of the notion of political obligation under which citizens are compelled to follow the rules created by the state. While views of Rawls can be generally attributed to the rich social contract tradition, for him such a contract assumes a peculiar form as Rawls states that the social contract can be truly just if every member of society would agree with its terms without knowing beforehand which social position he or she would adopt. To prove his case, Rawls starts off his line of reasoning with mounting of a hypothetical case with which he attempts to show a possible

How does advertising treat convenience as necessity Research Paper

How does advertising treat convenience as necessity - Research Paper Example The major part of the revenue put aside for marketing is spent on popularizing the product through mass media ads. Print media ads and TV channel ads have emerged into internet and mobile ads in the past decade. Most of these commercials are created by extremely creative people, who are capable of creating non existing desires. Men have lived on this earth for millions of years. But, only after the advent of advertisements did he realize he cannot live without credit cards. Purpose of the study The purpose of this study is to analyze the subliminal messages some of the famous commercials give out. Our aim is to create awareness among the users about the dangers of uncontrolled consumerism. What seems like a simple pleasure might be a poisonous inject into the strong economic root of a country. And the most disturbing part is the governments, citizens and the entrepreneurs extend their full fledged support to this making convenience a necessity advertising policy, without any idea of the future consequences. Companies spend millions of dollars every year on such ads instead of improving the quality of their products and the lifestyle of their workmen. Even great companies which followed this strategy like Nokia have come to a standstill point where they don’t have any more to spend. They are trying hard to come out of debt now, wondering why they wasted so many millions on commercials instead of paying their debt interests on time. With problems galore, can Middle East survive another â€Å"catch bee with vinegar† type attack on its culture and economy? Literature Review Consumerism is a single word. When we analyze the roots of this practice, it reaches back to colonialism and the post world war period. Whether we like to agree or... This essay "How does advertising treat convenience as necessity?" outlines in detail how such a trance is created through visual media in an exceptional way, taking the Middle East Media as background. People who grew up in the Middle East will never forget the NIDO commercial with the tagline â€Å"NIDO - For The Golden Growing Years†. The divine mother-son sentiment was captured wonderfully in that half a minute commercial. However, the subliminal message it portrays is questionable. A luxurious milk supplement is shown as an important object of necessity which accompanies the child throughout its growth. What do such ads do? They inspire a mother to feed the baby with this product instead of the normal cow’s milk, a much cheaper and healthier product. Similarly there is the famous Close up ad featuring lemon and mint as two characters. The beauty and comical nature of the advertisement is mind blowing. The humorous romance ends with the note â€Å"love is sweet but Close up is sweeter†. This advertisement is every person’s heartthrob. The way it is portrayed lightens our mind, no matter how tensed we are. Again the subliminal message the ad portrays is the best example of how the advertising field transforms a simple paste into something as necessary as love. One Zain telecoms recent ad, features people from different countries of the Middle East like Egypt, Lebanon, Arabia and Dubai. The visuals are stunning, captured in HD camera showing the actions of various people in slow motion.

Nike Essay Example | Topics and Well Written Essays - 1000 words

Nike - Essay Example I will further elaborate on the financial performance with the help of the following ratio analysis. For the ratio analysis, the figures have been taken from the 2008 and 2009 financial statements. The current Ratio evaluates the liquidity of the company. It represents a safety net for the creditors. Nike has improved its liquidity over the last year. It now holds $3 for every $1 of its short term debts as compared to $2.7 of last year. In comparison to the relevant industry, it is one of the most liquid companies’ (Bloomberg, 2010). The analysis further shows that Nike holds an excess of the working capital in current assets which should be invested in the marketable securities for generation of further income. The Quick Ratio is another measure of solvency and measures the liquidity of the company. This ratio removes the inventory and prepaid from the current assets as they are not as liquid as others. Nike has improved its liquidity position in the market with a ratio of 2.4 as compared to 2.1 in 2008. It now holds $2.4 for every dollar of short term obligations to the creditors. The analysis further shows that more than 50% of the assets are help up in the receivables and hence, the company depends on the collections for meeting of the obligations. Compared to the industry, Bloomberg again reflects on the liquidity position of the company as one of the better company’s income (Bloomberg, 2010). The Debt to Equity ratio indicates the strength of the balance sheet rather than the growth and earnings prospects. Nike has reduced its debt ratio from 6% to 5% in 2009. Even though, the company increased the lending but at the same time, it also increases its equity in the market. Nike has always maintained its strength in the balance sheet because of the less leverage. Nike generated $0.05 in addition to a dollar in equity. Industry comparison shows that the company is least risky but it must add on its debt more so that it can generate

How does advertising treat convenience as necessity Research Paper

How does advertising treat convenience as necessity - Research Paper Example The major part of the revenue put aside for marketing is spent on popularizing the product through mass media ads. Print media ads and TV channel ads have emerged into internet and mobile ads in the past decade. Most of these commercials are created by extremely creative people, who are capable of creating non existing desires. Men have lived on this earth for millions of years. But, only after the advent of advertisements did he realize he cannot live without credit cards. Purpose of the study The purpose of this study is to analyze the subliminal messages some of the famous commercials give out. Our aim is to create awareness among the users about the dangers of uncontrolled consumerism. What seems like a simple pleasure might be a poisonous inject into the strong economic root of a country. And the most disturbing part is the governments, citizens and the entrepreneurs extend their full fledged support to this making convenience a necessity advertising policy, without any idea of the future consequences. Companies spend millions of dollars every year on such ads instead of improving the quality of their products and the lifestyle of their workmen. Even great companies which followed this strategy like Nokia have come to a standstill point where they don’t have any more to spend. They are trying hard to come out of debt now, wondering why they wasted so many millions on commercials instead of paying their debt interests on time. With problems galore, can Middle East survive another â€Å"catch bee with vinegar† type attack on its culture and economy? Literature Review Consumerism is a single word. When we analyze the roots of this practice, it reaches back to colonialism and the post world war period. Whether we like to agree or... This essay "How does advertising treat convenience as necessity?" outlines in detail how such a trance is created through visual media in an exceptional way, taking the Middle East Media as background. People who grew up in the Middle East will never forget the NIDO commercial with the tagline â€Å"NIDO - For The Golden Growing Years†. The divine mother-son sentiment was captured wonderfully in that half a minute commercial. However, the subliminal message it portrays is questionable. A luxurious milk supplement is shown as an important object of necessity which accompanies the child throughout its growth. What do such ads do? They inspire a mother to feed the baby with this product instead of the normal cow’s milk, a much cheaper and healthier product. Similarly there is the famous Close up ad featuring lemon and mint as two characters. The beauty and comical nature of the advertisement is mind blowing. The humorous romance ends with the note â€Å"love is sweet but Close up is sweeter†. This advertisement is every person’s heartthrob. The way it is portrayed lightens our mind, no matter how tensed we are. Again the subliminal message the ad portrays is the best example of how the advertising field transforms a simple paste into something as necessary as love. One Zain telecoms recent ad, features people from different countries of the Middle East like Egypt, Lebanon, Arabia and Dubai. The visuals are stunning, captured in HD camera showing the actions of various people in slow motion.

Organic Food Industry Analysis Essay Example for Free

Organic Food Industry Analysis Essay The organic products industry has shown consistent growth over the last 25 years, growing 3,400% (Flynn, 2014). The organic industry earned $35 billion in 2014 up from $1 billion in 1990 (Flynn, 2014). Credited with being the primary market force drivers, food safety and health concerns have been driving the industry since the end of the 2009 recession. This research paper examines the organic products industry and identifies how supply and demand affects future prices of organic products. ORGANIC INDUSTRY ANALYSIS 3 Organic Industry Analysis This paper provides a succinct market analysis of the organic food and product industry. The paper provides background and description of the organic product market. The paper examines U. S. and global market trends of the organic food and product industry by examining demand and supply for organic products. This paper identifies key box store retailers and describes their roles in driving the organic food industry. Analyzing various studies from the USDA and its Economic Research Section (ERS) identified the driving market forces behind the popularity of the organic foods and products, which are the improvement of health and reduction of pesticides from individual diets. The purpose of this paper is to identify market trends and the driving forces behind the global organic food and product market. The driving forces behind the organic food market are health conscious millennials and new mothers who want to reduce chemicals from their diet. Background and Description The term organic has been the topic of controversy for academics and business leaders since the 1940s. The controversy involves several sub-topics such as lack of international standards for organics, cross contamination of organic products during transport, genetically modified organisms (GMO), chemicals and pesticides, and costs to produce organic goods. The definition of organic is: made or grown without the use of artificial chemicals (Organic, 2015). The premise of organic food is not new; however, the creation of national standards has objectively standardized what may be considered an organic product. As the global population grows, the demand for food has caused farmers to increase efficacy and reduce crop waste; however, the methodology utilized to preserve crops may be more of a detriment to human health resulting in the higher demand for uncontaminated food sources and products. ORGANIC INDUSTRY ANALYSIS 4 Demand The organic food market was supply driven for many years; however, demand now drives the organic market (Dimitri Oberholtzer, 2009, p. 10). The demand for organic products is increasing every year as people use marginal analysis to justify the higher expense for organic products: Do the benefits out weight the costs? Consumer mistrust in conventional food producers, who add harmful dyes, trans-fats, and high fructose corn syrups to products, is another variable driving the organics market. Environmentalists are also another market force mechanism contributing to the demand for organic products because organic farming reduces environmental pollution. The emergence of organic food is directly linked to an amalgam of food safety and health concerns, which directly relate to ingestion of chemicals used to grow, treat, and preserve foods. The organic food industry has shown consistent global growth over the last two decades and is projected to continue to grow until 2018 (Research and markets adds report: United States organic food market report 2013-2018, 2014). The organic food market has grown 3,400 % in the last 25 years (Flynn, 2014). Organics are divided into several categories such as, fruits and vegetables, dairy, meat, and packaged organic products. In 2014 annual organic food sales, mainly fruits and vegetables, reached $35 billion, $290 billion if packaged products are included, up from $1 billion in 1990s (Flynn, 2014). The United States and Europe have the highest demand for organic products compared to other nations (Lohr, n. d. p. 68). Identifying potential organic product consumers is a challenge, but some market research has shown consumers who choose to purchase organic products are generally well educated, millennials, higher income families, and households with children (Dimitri Oberholtzer, 2009, ORGANIC INDUSTRY ANALYSIS 5 p. 4-5). The United States consumes approximately 44% of the global organics market followed by Europe at 41% (Aggarwal, 2014 p. 3). The remaining countries that contribute to the consumption and export of organic foods may have difficulty in exporting goods due to individual national standards and export acts (Aggarwal, 2014 p. 3). Demand for organic products is not central to one part of the world; many countries and cultures realize the importance of consuming foods free of harmful chemicals. Supply Demand has grown for organic products; however, there is a shortage of organic farming land, which may negatively impact supply. The organic industry is constrained by its supply chain; there are only so many farms to produce organic goods and organic goods can only be shipped so far. According to the 2012 U. S. Census of Agriculture, there are now around 17,000 organic farms in the U. S. out of an estimated 2. 1 million total farms; acreage used for organic agriculture accounts for just 0. 6 percent of all U. S. farmland, while organic food sales make up over 4 percent of the total annual food sales. (Young, 2014) The organic farm shortage is an important variable to the organic industry because consumers who tend to purchase organic products generally want to support local farmers in a grass roots type of movement; excluding climate specific food such as, bananas, coffee, limes, and pineapples (Greene, 2013). Contributing to the supply shortage in the United States are strict national standards set in place by the USDA and strict requirements for potential farmers looking to transition into the organic industry. Also contributing to the shortage in organic food and ORGANIC INDUSTRY ANALYSIS 6 products are large box retail stores, such as Whole Food Markets, Wal-Mart, Tesco, and Target. Wal-Mart is the United States’ largest grocer and is competing for organic goods to remain competitive against its competitors, such as Target, which has made agreements with organic producers to supply products for its stores (Hopkinson, 2014). Partnering with organic companies, large retail box stores have created their own brands of organic products to reduce costs associated with providing customers a wide range of product choice. Price Changes Due to Supply and Demand: Historically, organic food is more expensive than conventional food (Dimitri Oberholtzer, 2009, p. 5). Organic food prices come with a premium due to costs involved in growing and harvesting crops. Prices are set through the suppliers because the organic standards restrict the certification of potential farmers. The certification process slows down potential farmers entering the industry, which reduces the number of producers available to farm the produce and make products. The reduction in organic products available reduces supply and increases demand. Market shelf placements of organic foods are fetching premiums and farmers are realizing the advantages of entering the market. As demand rises for organic products, the current producers are not able to sustain sufficient crop production compared to industry growth. In any competitive market, when demand rises so does opportunity. Due to the premium prices associated with producing products in the organic industry, many farmers may potentially conform to industry standards and convert their farms. The potential for commercial organic farms may also increase due to the undeniable growth of the industry. As more competition enters the organic industry, prices will drop. Large retail box stores, such as Whole Food Markets, Wal-Mart, Tesco, and Target may also have a significant effect on the price of organic ORGANIC INDUSTRY ANALYSIS 7 foods and products. Wal-Mart’s expansion into the organic market has the capability to reduce organic food prices alone due to the numbers of stores across the nation. In conclusion, the undeniable growth in the organic industry is a product of consumer mistrust of conventional growers, mainly due to toxic chemicals used in the production of food. The growth of the organic food industry is directly related to food safety and health conscious consumers who do not mind spending more money to consume uncontaminated products. Consumer demand has been the driving force of much of the organic industry since the end of the recession in 2009. The high consumer demand for organic food is part of an initiative from well-educated people, millennials, higher income families, and households with children, resulting in a 3,400% in the last 25 years creating a $35 billion industry (Flynn, 2014). With the high demand for organic goods, suppliers are unable to maintain sustainable level operations due to lack of organic farmland. Many of the problems associated with the organic food industry are centered on strict certifications that are necessary to maintain product integrity; the stringent certifications are creating supply shortages. The strict organic standards hinder potential farmers from entering into the organic industry. For example, farmers must be pesticide free for at least three years before being certified to produce organic food. Large retail box stores are recognizing the growth of the organic food industry and are currently adding more products annually, but even so, demand exceeds supplies. As the organic food industry continues to grow, prices for organic goods should reduce due to the increased competition in the market. ORGANIC INDUSTRY ANALYSIS 8. References Aggarwal, P. (2014). Supply chain management of locally grown organic food: A leap toward sustainable development. Retrieved from http://www. cognizant. com/InsightsWhitepapers/Supply-Chain-Management-of-Locally- grown-Organic-Food-A-Leap-Toward-Sustainable-Development-codex928. pd Dimitri, C. , Oberholtzer, L. (2009). Marketing U. S. organic foods recent trends from farms to consumers. USDA, Economic Research Service, (58). Retrieved from http://www. ers. usda.gov/media/185272/eib58_1_. pdf Flynn, D. (2014). Report: Organic industry achieved 25 years of fast growth through fear and deception, Food Safety News. Retrieved from, http://www. foodsafetynews. com/2014/04/report-fast-growing-organics-industry-is- intentionally-deceptive/#. VL0ILWd0xjo Greene, C. (2013). Growth patterns in the U. S. organic industry. Retrieved from http://search. proquest. com/docview/1518534011? accountid=35796 Hopkinson, J. (2014). Will Wal-Mart gobble up organic food supply? Retrieved from http://www. politico. com/story/2014/04/walmart-organic-food-105631. html Lohr, L. (n.d. ). Factors affecting international demand and trade in organic food products. USDA, Economic Research Service. Retrieved from http://www. ers. usda. gov/media/293617/wrs011j_1_. pdf ORGANIC INDUSTRY ANALYSIS 9 Organic. (2015). In Merriam-Webster. com. Retrieved from http://www. merriam-webster. com/dictionary/organic Research and markets adds report: United States organic food market report 2013-2018. (2014). Manufacturing Close Up, Retrieved from http://search. proquest. com/docview/1498350288? accountid=35796 Young, T. (2014). Organic check-off. Retrieved from https://ota. com/organic-check.

Coca cola Company, Changes and challenges

Coca cola Company, Changes and challenges The main objective of this work is to provide necessary knowledge about business environment. To elaborate the demographic, cultural, political, social, environmental, technological, economical and legal environment where business function. It also explains the relationship among business, environment and society as well as how to adopt the changing environment in the organization. This paper will analyse the changes and challenges in Coca Cola Company in last five years and how company deal with them. 2. Introduction Environment means the influences, circumstances, constraints and opportunities that surround and affect business organization. There are two kinds of environment micro environmental factor and macro environmental factor. Internal factors close to the organization called macro environment. It can be controlled by organization. Micro environmental factor affects the company ¿Ã‚ ½s decision making process and performance. These factors include consumers, suppliers, and competitors. The external factors which affect organization ¿Ã‚ ½s plans and strategies called macro environment. It is uncontrolled by the business organization. Which includes Political, economic, technological, social, environmental and legal factors. These factors are outside of the control of business. New laws, demography changes, tax changes government policy changes are the example of macro change. The successful management must be capable to adapting to the environment. It is important for an organization to know about business environment it helps to a business organization to develop its strategies and long term policy, knowing about the changing environment will keep the organization dynamic in its approach. (Saikh 2006). Moreover, it is important for business organization to analysis business environment and changes in different factors of environment such as, change in technological environment, economical environment. In decision making process, organization analysis various alternatives and choose the best one. It gives information to decision makers. It helps an organization to develop strategies and policies, understanding about changing environment help to diversify the business in new area and keep company dynamic (Jain et al 2009). In addition, changing in business environment impact on organization by making effective use of PESTEL business organization can take advantages of changing environment and make strategic plans for threats. PESTEL analysis is the most popular method which focuses on external factors of business where it operates. It is beneficial tools for understand the growth and decline of the market, direction for the operations, opportunities and business position. SWOT analys is is a tool that recognizes the strengths, weakness, opportunities and threats of business organization. This analysis answer the two questions, where is organization at present? And In what direction organization is going? To identify of SWOT analysis is important for business organization because succeeding in planning process for achieving the company ¿Ã‚ ½s goal. 3. Organisation Description and background The Coca Cola Company is the most valuable brand name and world ¿Ã‚ ½s largest non alcoholic beverage company. This company was founded in 1886 in united state of America. Now it operates in more than 200 countries. Coca cola also distributes juice, energy drinks, water, and coffee. The company has partnership with more than 300 bottling and canning company worldwide. Who produce and sell coca cola beverages worldwide. The bottling partners are responsible for consumer brand marketing initiatives, handle manufacturing and merchandising. John pemberrtion invented the original recipe of cocawine. Which was inspired by vin mariani, a popular cocawine invented by Angelo mariani. John Pemberton developed coca cola which was non alcoholic version of cocawine. When Pemberton was making drinks for his friend accidently he added carbonated water. His friend liked the test and he adjusts the formula. In 1888 company sold by three companies. Calder purchased one company with exclusive rights to the cocla cola formula from Woolfolk Walker, margate dozier and john Pemberton cut out of competition. In 1982 company started marketing the product and achieved status of national icon for the USA by its 50th anniversary. Coca cola started sold bottles in 1894 and cans in 1955. In 1899 Coca Cola Company made first bottling agreement with Chattanooga and Tennessee. In 1985, company introduce new coke by changing original formula. Most consumers preferred the test of original coca cola. Many people stop to buy the Product then company sh ift back to its original Formula. 4. Coca Cola Business Environment Over the past years, Coca Cola Company has faced lots of changes in the business environment. Company create counterpart with American sweet test product however, it was commercial failure and coca cola change its strategy and return back to its old formula. Consumers become more health conscious then company lunch new product to address consumer needs, such as diet coke and coca cola zero. Company bought bottling business in South Korea which allow to access in retail store as well as makes easy to entry in Japan, Malaysia and china. Moreover, china is now largest coke consumer in world. In 2007 coca cola output of coke in china was 3.6bn tons and it was export 15.3 m tons. By the end of 2007 coke total production in china was 360 million tons. In addition, from 2008 to 2009 company introduced new plant which capacity was 20 million tons. The target of china ¿Ã‚ ½s coke industry is export large quantity of production countries such as, India, Brazil, Belgium and Japan. In 2007, china export to Japan 22% of its total production. This report shows development and positive change in environment of coke ¿Ã‚ ½s industry in china. (China daily, newspaper website) 4.1 Political factors: Coca cola, the non alcoholic beverages falls in the category under the FDA (food and drugs administration) and government has power to set fine for the coca cola company that didn ¿Ã‚ ½t meet their standard law requirement. The charges in laws and regulations, such as taxation requirements, environmental laws and foreign jurisdictions can affect to their entry in foreign land. The changes in non alcoholic beverage Business Company might get pricing pressures, competitive product and their ability to maintain the share in global market. In international market if government change frequently their might be restriction to transfer funds from one country to another. However Coca Cola Company is fallowing the rules and regulation set by government. Since last two years government is so conscious about the environment. Company adjustments in planets and proper way of wastage settlement the chance of affected by the protection laws are decline. Political conditions are overall leave natu ral effects on coca cola industry. It impact good for the cock ¿Ã‚ ½s reputation. 4.2 Economical factors: Economic analysis explores national and world economy impact as well as inflation and recession. Economic factors are those factors that affect the production and sales of the company. If the economy condition is not good at that time coke decide to increase its price it would impact very negative in the production of Coke. Non alcoholic beverage industry has highly sales outside the USA. There has been improvement in soft drink Company in major international markets like Brazil, Germany and Japan. These markets play great role to growth of non alcoholic industry. The country like Pakistan where is the unemployment rate is very much high. In Pakistan coca cola company employs1800 people. During the last two years, the company in Pakistan has involved $130 million. If economic variables are positive of country it impact good otherwise the impact is bad. 4.3 Social factors: Many people are spending healthier lifestyle. Change in lifestyle, population growth rate and carrier attitudes affect non alcoholic industry so that many people like to have bottle water and colas instead of beer. The need of healthy products, bottle water, and juice is more important in the daily life. Consumers from the age of 37 to 55 are more concerned with nutrition. Older age people are becoming more concerned with increasing their long life. This kind of social trend can affect on demand of non alcoholic beverage industry. Increase in awareness among consumer and modern life style might be challenge to the coca cola company. However, company recognized the consumer ¿Ã‚ ½s needs and began to produce diet coke, like beverage, juice and sport drinks. Many nutritionists advise that maximum consumption of coca cola might be harmful to health especially to young children. Drinking of coca cola daily can effect on health after few years. 4.4 Technology factors: The technology of television and internet which affects companies advertising, marketing and promotional programs. Media advertise product attractively it helps to increase sales of the product. Introduction of plastic bottles and cans have increased the sales of coca cola. It is easy to use and bin them. The advancement in technology led to company crate new product like cherry cock in 1985 but consumer prefers original test of coca cola so that some time technology can affect badly. Coca Cola Company introduces new technology all the time because of introduction of new machine company ¿Ã‚ ½s production level increase tremendously. Ardagh glass is the latest technological achievement by Coke Company which is environmentally friendly bottle. It has won several awards for its light weight. 4.5 Environmental factors: Coca cola focused on energy management, water stewardship and climate protection. The company made progress in these areas but company has lot of things to do. In 2007, company used approximately 300 billion liters of water to produce beverage coke is among the world ¿Ã‚ ½s largest purchasers of fructose corn syrup, sugar, coffee, citrus. It has largest consumers of cans and bottles. At the same time company announced to return to communities and nature. An amount of water equal how much company used to produce their beverage. Now company has three objective 1. Recycle the water so it can be return safely to the environment. 2. Reduce the water consumption level in manufacturing process. 3. Refill the water in communities through a global network of local partnership. While the coca cola come up with advance recycling programs company decides through education they can prevent Littre. Company support keep Australia beautiful in Australia, keep America beautiful in USA and tidy Britain group in Britain. Weather and changes in temperature can affect many industries such as coke. Company also invested on fashionable outfits which are made by recycle polyethylene terephthalate bottles. 4.6 Legal factors: Laws, political changes affect firm ¿Ã‚ ½s behaviour. An increase in the minimum wages of labour and more requirements for firms can influence organisation productivity. Sometime change in laws also creates new opportunities for the company. There are some legal issue that Coca Cola Company had faced in recent years. In 1970 ¿Ã‚ ½s coca cola company refuse to share its formula to India therefore company stop to product locally for 16 years. EU member ¿Ã‚ ½s countries ban the coca cola due to the poisoning of 100 children in Belgium and cause seems to be wrong carbon dioxide which was used in coca cola. In 2003, non government organisation in India said coca cola contained toxins with lindane, and malathion that may caused breakdown of immune system and cancer. In India (kerala), the production of coke along with other soft drinks was banded. 5. Changes and Challenges: The non alcoholic industry is competitive. Company should carefully consider below factors which affect financial condition and its future result. Awareness may reduce demand of coke: Government officials and consumers are more concerned and aware about health. Many press reports indicate that lawyers and consumer advocates have threatened by company. Furthermore, misleading exercise related to contract to sell soft drink in school. Consumers are more aware about these issues and negative publicity in media may reduce the sales of carbonated beverage. Increase in competition: The non alcoholic beverage industry is highly competitive. Coke have to compete with international companies as we as local companies where it function. In many countries where coke operates including USA, Pepsi is a primary competitor in the market. Coke ¿Ã‚ ½s capability to maintain the sales of share or get profit in the global market or various local markets may be limited because of competitors. Water scarcity and poor quality Water is main ingredient for Coca Cola Company. Many part of the world it is also limited resources. Company consume huge amount of water per year. Demand of water increase around the world and quality of available water decline this will increase the production cost of the company and affect on profit. Change in non alcoholic beverages business environment: The business of non alcoholic beverage has been changing because of Consumers life style, emerging views of health and nutrition, changing consumer needs and preferences, increase in similar products and price factor. Furthermore, the beverage industry is being affected by the intermediates, especially in USA and European countries. If Coca Cola Company is not able to change along with changing business environment it will effect on company ¿Ã‚ ½s profit and sales of share. Increasing in cost of energy: Coca cola Company ¿Ã‚ ½s bottling partners operates huge number of trucks and other vehicles as well as they use large quantity of electricity, gas and other energy sources to function the bottling company. Day by day price of fuel is increasing it will increase in the production cost of coca cola company. So it will affect the company ¿Ã‚ ½s profit. Weather condition: Weather influence the sales of the coca cola where company function. In summer more people prefer cold drinks such as juice and sprite however, in winter the demand of product decrease. Some part of world where most of month ¿Ã‚ ½s temperature is always high in those places consumption of coca cola is maximum. Change is important, long-lasting and disruptive Changes in company create some opportunities as well as challenges in new areas of business. Such as, lunch fresh product in the market, company might encounter with economic crisis and to change the direction of the organization. Change is continuous process to adjustment: Change in plans strategies and operations are important for company. Furthermore, sharing these changes to managers, supervisors and all level employees make able to them adjust properly to face the changing environment. Moreover, change is an essential phase in the business world mainly in technology. Use of technologies in coca Cola Company reduces the operation cost and increase the profit of the company. There are so many situations company need to change such as advancement in technology that is being used by other similar companies to compete with them company should adopt the technology. In 2007 coca cola modify their product due to people are more concern about health and fitness. Many people are investing more money in their health in order to cope with that trend coke lunch their new product named Enviga, which is calories burning drink. In addition, Coca Cola Company is ties up with Nestle. Both companies are dealing with invation and change. In same year, company change in organisational structure to fulfil the demand and need of the consumers through assimilating with North American can, bottle and juice company. 6. Conclusion: The coca Cola Company keep on refresh everybody its touches. The product of company has multiply to approach of cultural gratitude and understand, this is main key factor that company introduce its product worldwide. Company entry and development in international market will be faster. Coke ¿Ã‚ ½s commitment to remain at changing environment proved that they are the superior among other non alcoholic product. Awareness of environmental issues and health care might impact on the sales of the company however; creative idea and strategy help to grow the business. Coke has developed the entire vital component to expand their business in long term. 7. Recommendation Reward system is an effective technique to motive employee in changing environment of the organisation. Coca Cola Company should apply reward system to its employees so that it will increase in productive and sales. Reward system can be financial or non financial nevertheless, company have to give fair importance to all level employees. Reward system of coke must be functional to make employees devoted to organizational goals. In addition, Training and development programme must be use to groom career of their employees at top to bottom level. Coca Cola Company has to declare some amount of money for training and development purpose. Monthly training session raise the productivity of the organization. Relationship with consumer is vital for Coke Company in some country where Business is controlled by the authorities, in those countries there is a lack of consumer relationship which need to improve. Coke need to market segmentation in new country where company is planning to introduce the product because consumer ¿Ã‚ ½s need, test is different from another country. By doing market segmentation company can serve effectively to its consumers. Demographic factor should be considered by Coca Cola Company. Culture, tradition and characteristics of consumer in new country might be different; it gives information to the company to change certain plans. There are some factors such as climate, test and culture Affect Company directly or indirectly so individual company need to apply their own strategic and management style to increase the sales of coca cola.  ¿Ã‚ ½Dividing a market in to direct groups of buyers who might require separate marketing mixes; the process of classifying consu mers into groups with different needs, characteristics and behaviour ¿Ã‚ ½ (Kotler, 2001). Ref. Sheikh, s.2006 Business environment press sanat printers New Delhi By TR Jain, Mukesh Trehan, Ranju Trehan 2009 business environment(http://books.google.com/books?id=AgWNmP4blhoCpg=PA21dq=what+is+business+environmenthl=enei=WRdcTM-lKIi74gaos5HwAQsa=Xoi=book_resultct=resultresnum=3ved=0CD0Q6AEwAjgK#v=onepageqf=false Kotler, P. and Armstrong, G. (2001). Principles of Marketing (9th Ed.). Prentice-Hall India Kotler, 2001 p. 46). http://www.thecoca-colacompany.com/investors/pdfs/10-K_2005/Coca-Cola_10-K_Item_01ab.pdf By TR Jain, Mukesh Trehan, Ranju Trehan 2009 business environment(http://books.google.com/books?id=AgWNmP4blhoCpg=PA21dq=what+is+business+environmenthl=enei=WRdcTM-lKIi74gaos5HwAQsa=Xoi=book_resultct=resultresnum=3ved=0CD0Q6AEwAjgK#v=onepageqf=false http://www.chinadaily.com.cn/business/2009-07/13/content_8420666.htm

Arguing for Authenticity: A Comparison and Contrast of Two American Mod

â€Å"[F]uture commentators on American poetry and political issues will not be able to ignore [historical context of the author]† argues Barry Ahearn, author of the article â€Å"Poetry: 1900 to the 1940’s,† which discusses the importance of the â€Å"authentic voice of the region† in poetry that gives each work legitimacy (Ahearn 373). The author uses criticism regarding various authors and responds to each with a different argument, such as the mentioning of alcohol in female poetry versus using the â€Å"cultural clichà © †¦ of Appalachian moonshine† in female poetry (Ahearn 372-373). Ahearn discusses writers such as: Sterling A. Brown, Langston Hughes, H.D. (Hilda Doolittle), Robert Frost, Robinson Jeffers, Edna St. Vincent Millay, Lorine Niedecker, George Oppen, John Crowe Ransom, Charles Rezikoff, Muriel Rukeyser, Gertrude Stine, Wallace Stevens, Sara Teasdale, William Carlos Williams, and Louis Zukofksy. The purpose of mentio ning so many others, so claims Ahearn, is to gather a survey of works between 1900 and the 1940’s. The author talks more about some writers more than others; for instance, Ahearn points out William Carlos Williams and Wallace Stevens differing qualities to the point of describing them as so opposite that they are, in fact, almost dependent on each other. For the purposes of this paper, however, I will be examining how the author discusses Langston Hughes and Robert Frost; both of which he describes in great detail. The discussion of these writers creates a wide range of Modernist authors that influenced each other and the people who read their works. The author claims that it is the authenticity of the writer that creates a more accurate work of literature, and the life experiences of these authors, that adds to th... ...thesis statement. The individual sections of this article were well written and each seemed to have its own thesis statement. Each section could be expanded and turned into a very interesting paper on its own. Though it seems that the author wanted to talk about too many authors at one time, creating an article that gives many ideas, but not as much connectivity or flow. Works Cited Barry Ahearn. "Poetry: 1900 to the 1940s." American Literary Scholarship 2008 (2008): 365 386. Project MUSE. Web. 28 Mar. 2012. . Works Cited Barry Ahearn. "Poetry: 1900 to the 1940s." American Literary Scholarship 2008 (2008): 365 386. Project MUSE. Web. 28 Mar. 2012. .